SEO

As a full service digital marketing agency, SEO is constantly changing. Google releases lakhs of updates per year. Keeping up with such an ever-changing landscape can be difficult. SEO is no longer just about reaching position 1. It’s about maintaining visibility when your competitors are also investing in search engine optimisation services. That’s where our expert SEO team here at Goga Soft Tech can help.

Social media marketing

The world has gone social. Make sure you don’t get left behind. Today, the first thing that people check in the morning is not their face but the likes on their Instagram post. Several instagrammers or bloggers are are gaining popularity not by being innovators or inventors, but by being influencers.

In this socially-charged era, where billions of people daily leave a digital footprint, it’s time to think, how well have you leveraged this to your brand’s advantage? Do you have the right Social Media Agency to help you win customers – the smart way?

Pay per click (PPC)

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search (someone looking for "burger near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Father's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”